Sign-up in
Mercado Libre
Objectives
- Increase flow conversion.
- Reduce completion time.
Outcomes
- Reduce average sign-up completion time.
Context
Redesigning sign-up at Mercado Libre to reduce friction during shopping.
Challenges
- Create a new sign-up experience aligned with Mercado Libre’s goals.
- Remove friction during shopping.
- Unify sign-up paths into a modular flow.
Agnostic sign-up
Iteration
Remove the initial choice between personal and business accounts.
Impact
- Increase sign-up conversion.
Sign-up form
Iteration
Bring data entry into a single form and separate it from validation.
Impact
- Reduce completion time.
- Improve account activation.
- Maintain abuse prevention.
Sign-up with Google
Iteration
Reduce manual data entry with Google Identity Services.
Impact
- Reduce completion time further.
- Improve sign-up conversion.
What remains to be done?
- Explore reducing verification friction while meeting product requirements.
Unified sign-up and login
Iteration
Provide a single entry point for sign-up and login, informed by user research.
Impact
- Reduce switching between flows.
- Reduce abandonment and improve conversion.
What did I focus on?
- Keep entered information visible throughout the flow to help people identify typing errors.
Final outcomes
The project improved the sign-up experience through successive iterations:
- Reduce completion time.
- Make sign-up and login easier during checkout.
- Simplify account access.
Ready to connect?
I’m looking for a place where challenging myself, growing and solving problems I care about are part of the work.
Shall we work together?
